Industry Type

Scent Marketing For Retail

Short description
Drive sales. Sharpen your brand identity. Bond with customers for life.

Customers Never Forget How a Brand Makes Them Feel 

Scent Marketing is a powerful tool to help retailers increase sales with an enticing store atmosphere that communicates their brand identity.  

Retail has changed in the 21st century. Product specifics and service satisfaction aren’t enough anymore. Customers seek emotional experiences. Emotionally connected customers are 52% more valuable to a brand than those who are only satisfied.  

Give customers the emotional value they’re looking for. Create experiences that inspire emotional bonds and lasting impressions. 

With Scent Marketing , Retailers Can Make The Most Of Every Interaction. 

Increase Sales Revenue up to 11% 

Drive sales and encourage customers to linger. 


Positively Influence Customer Perceptions 

Craft a powerful and authentic brand identity that drives emotional connections. 


Complete the Look & Feel of Your Store  

Differentiate your space and attract customers loyal to your brand ethos. 


Improve Customer Satisfaction up to 20% 

Emotional connection + satisfaction = brand evangelist. 


Foster Outstanding Customer Service 

Improve mood and bypass the challenges of forming fast rapport. 


When you request your consultation, your Scent Marketing representative will walk you through the process of finding—or formulating—the right fragrance for your store. But Scent Marketing does more than find your perfect fragrance. We help you devise a Scent Marketing strategy so your fragrance will make the greatest impact on your business. 

With an endless selection of premium quality, nontoxic fragrances across 10 distinct fragrance experiences, we guarantee the perfect scent for your store.  

Impact / Statistic

The Scent Marketing process makes it simple

Countries Served
Fragrance Possibilities
"When our customers walk in, they experience a crispness and freshness from Scent Marketing. It triggers a unique, positive emotion. We have a freshness in our club that people love."
Anytime Fitness Lebanon, TN
FAQ Accordion

Frequently Asked Questions


Choosing the right fragrance for your business can be stressful. But Scent Marketing makes it easy. Our team will walk you through the process. We’ll help you find—or formulate—the scent that communicates how your business should be perceived by customers. 

For over 20 years we’ve been helping businesses find fragrances that align with their brand ethos. Whether you want to better articulate your brand, inspire a certain feeling in customers, or just improve the perception of cleanliness in your space, Scent Marketing  will help you find the perfect fragrance fit for your business.  

To learn more about our fragrance curation services, click here


You’re busy. So Scent Marketing  makes implementing Scent Marketing  simple. Our team is with you every step of the way so you can get started with Scent Marketing quickly. Our seamless process avoids interruption to your workflow—all you have to do is pick your scent! 

  • Fragrance selection—Using psychological facts proven to stir up the emotions you want to excite in customers, we’ll help you find or formulate the perfect scent.
  • Fragrance diffusion strategy—we’ll determine the best system, positioning and diffusion schedule to maximize fragrance impact in your business.
  • System installation—for our more robust systems, our tech services team will install your equipment in accordance with your strategy.
  • System support—we’re always just a phone call away.


Scent Marketing Scent Marketing systems can help you reach your branding and customer experience objectives, but the service is not one size fits all.  

Cost depends on a variety of factors unique to each business. A consultation with a Scent Marketing specialist will give you a clear picture of which scenting strategy will best fit your space. And we’ll be able to offer you the most complete pricing information.  

Though it’s impossible to determine pricing without assessing your space, we can offer you some insight on your potential ROI. Our clients conducted independent research regarding their return on investment. Their findings were remarkable.  

  • 11% daily increase in retail store sales.
  • 20% increase in customer satisfaction scores.
  • 8% improvement of food quality satisfaction scores—with no change to the food served.


Yes! As a global organization, Scent Marketing knows our products touch the lives of countless consumers. Many of the world’s leading brands use our service. And our products ultimately reach millions of end consumers. So, we take our role as global corporate citizens very seriously.


Plus, Scent Marketing meets or exceeds safety and regulatory requirements including: 

  • International Fragrance Association (IFRA) – Code of Practice
  • Occupational Safety and Health Administration (OSHA)
  • Registered with the Toxic Substance Control Act (TSCA)
  • State of California’s Prop 65 per OEHHA

For more information regarding the safety of our products, please visit our Fragrance Safety page