Industry Type

Scent Marketing For Hotels & Resorts

Short description
Create atmosphere. Drive brand loyalty. Achieve a high guest satisfaction score.

The Unexpected Advantage That Delivers the Best in Guest Experiences

Scent Marketing is a powerful tool to help hotel and resort managers increase guest satisfaction by creating a welcoming atmosphere.  

In hospitality, it’s all about the experience. Getting the atmosphere right is the first step in creating outstanding guest experiences that breed enduring memories. With fragrance, your hotel becomes more than just a place to stay. It becomes an experience.

Make lasting impressions. Connect with guests emotionally to inspire strong bonds and brand loyalty. Create an experience guest want to return to again and again.  

With Scent Marketing , Hotels And Resorts Can Make The Most Of Every Interaction. 

Skyrocket Guest Satisfaction Scores

Higher occupancy rates. More loyal guests. Better online reviews. 


Positively Influence Customer Perceptions 

Craft a powerful and authentic brand identity that drives emotional connections. 


Complete the Look & Feel of Your Lobby  

Own every detail of your guest experience.  


Differentiate Your Space 

Brand notoriety so strong, guests know you by scent alone.  


Improve Perceptions of Cleanliness 

Highlight your commitment to cleanliness with the intuitive cue of a fresh scent. 


Foster Outstanding Customer Service 

Improve mood and bypass the challenges of forming fast rapport. 


Total Control with Connected Technology 

Monitor and adjust your hotel atmosphere—right in the palm of your hand. 


When you request your consultation, your Scent Marketing representative will walk you through the process of finding—or formulating—the right fragrance for your hotel. But Scent Marketing does more than find your perfect fragrance. We help you devise a Scent Marketing strategy so your fragrance will make the greatest impact on your business. 

With an endless selection of premium quality, nontoxic fragrances across 10 distinct fragrance experiences, we guarantee the perfect scent for your hotel or resort.  

Impact / Statistic

The Scent Marketing process makes it simple

Countries Served
Fragrance Possibilities
"Scent is the most memorable of the senses. We feel scent is an exciting and important part of the guest experience."
Senior Vice President
Westin Hotels and Resorts
"It’s all about the experience. Scent Marketing has added another dimension to our guests’ experience. Guests and staff just love it!"
General Manager
Mandalay Bay
FAQ Accordion

Frequently Asked Questions


Choosing the right fragrance for your business can be stressful. But Scent Marketing makes it easy. Our team will walk you through the process. We’ll help you find—or formulate—the scent that communicates how your business should be perceived by customers. 

For over 20 years we’ve been helping businesses find fragrances that align with their brand ethos. Whether you want to better articulate your brand, inspire a certain feeling in customers, or just improve the perception of cleanliness in your space, Scent Marketing  will help you find the perfect fragrance fit for your business.  

To learn more about our fragrance curation services, click here


You’re busy. So Scent Marketing  makes implementing Scent Marketing  simple. Our team is with you every step of the way so you can get started with Scent Marketing quickly. Our seamless process avoids interruption to your workflow—all you have to do is pick your scent! 

  • Fragrance selection—Using psychological facts proven to stir up the emotions you want to excite in customers, we’ll help you find or formulate the perfect scent.
  • Fragrance diffusion strategy—we’ll determine the best system, positioning and diffusion schedule to maximize fragrance impact in your business.
  • System installation—for our more robust systems, our tech services team will install your equipment in accordance with your strategy.
  • System support—we’re always just a phone call away.


marketingScent Marketing systems can help you reach your branding and customer experience objectives, but the service is not one size fits all.  

Cost depends on a variety of factors unique to each business. A consultation with a Scent Marketing specialist will give you a clear picture of which scenting strategy will best fit your space. And we’ll be able to offer you the most complete pricing information.  

Though it’s impossible to determine pricing without assessing your space, we can offer you some insight on your potential ROI. Our clients conducted independent research regarding their return on investment. Their findings were remarkable.  

  • 11% daily increase in retail store sales.
  • 20% increase in customer satisfaction scores.
  • 8% improvement of food quality satisfaction scores—with no change to the food served.


Yes! As a global organization, Scent Marketing knows our products touch the lives of countless consumers. Many of the world’s leading brands use our service. And our products ultimately reach millions of end consumers. So, we take our role as global corporate citizens very seriously.


Plus, Scent Marketing meets or exceeds safety and regulatory requirements including: 

  • International Fragrance Association (IFRA) – Code of Practice
  • Occupational Safety and Health Administration (OSHA)
  • Registered with the Toxic Substance Control Act (TSCA)
  • State of California’s Prop 65 per OEHHA

For more information regarding the safety of our products, please visit our Fragrance Safety page