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Westin Hotels and Resorts


Challenge:
There are more than 120 Westin properties, including 30 of the world's finest resorts. Each serves as a serene and distinctive alternative for those who appreciate a higher standard. All of the Westin Hotels & Resorts are architecturally inspiring, thoughtfully designed and located in the world's most exciting cities and sumptuous resort destinations. The addition of a custom developed signature fragrance completes the full sensory approach that Westin takes when greeting their guests.

Solution:
Strategically positioned at entrances to greet guests as they arrive, ScentWave scent delivery systems offer a light and refreshing White Tea welcome in Westin hotels worldwide. Westin has taken the idea of sensory branding and signature scent to a whole new level. They now offer candles, oils and even a home version of the ScentWave system to consumers; all of which deliver their custom developed White Tea fragrance.


"We think scent is a pretty exciting element of the whole guest experience."

Senior VP of Westin Hotels and Resorts