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Scent Marketing

In a nutshell, Scent Marketing is enhancing a brand image through aroma.

Scent Marketing is how businesses are breaking though the mundane and overused marketing gimmicks to reach customers emotionally. It's finally being innovative enough to involve the strongest of the five human senses in a marketing campaign. It's the art of incorporating smell into the business of marketing and branding.

How does it work? Why is it effective? Pick a topic to read more...

ScentAir MENA trade show booth with signature 'ball chairs.'