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Scent 101

Did you know that there are over 1000 different types of "smellers" in your nose?


That means we have the ability to smell and differentiate thousands and thousands of aromas.

It all starts in the brain with the limbic system. Interestingly enough, that's the part of the brain that governs emotion.

Here's how it works: Your 1,000+ olfactory receptors smell the aroma. They transmit a message to your brain (the limbic system), which catalogues it and determines what to do with it. That is when your brain decides what you just smelled. And because our sense of smell is handled by the same part of the brain that handles memory and emotion, our sense of smell and our memories and emotions are inextricably linked. That's why a smell can take us back to a time and place in our past, and it can motivate us to action.

We often take it for granted, but our sense of smell is helping us live our lives every day. Smell can alert us, entice us, relax us - even prod us. Researcher Dr. Alan Hirsch (1991) says even "concentrations so weak that they are below the threshold of consciousness, still affect peoples' moods subconsciously."

Studies are being done around the world about the relationship between our sense of smell and the emotion, memories and actions it causes. And the results are fascinating.

According to the Sense of Smell Institute, "The sense of smell helps us respond to those we meet, can influence our mood, how long we stay in a room, who we talk to and who we want to see again." The Institute has been studying our olfactory physiology since 1981. They even have Nobel Prize winners working on it!

Other studies, like a report in the Journal of Marketing (Spangenberg, Crowley and Henderson, 1996) found that scents or aromas in the retail environment "improve a customer's perception of the store, the environment and the products; and makes the customer want to revisit the store to buy something."

That's where ScentAir MENA comes in. We harness that power - the power of emotion linked with smell - and put it to work for your business.

We've helped our clients create special environments (like the Rocky Mountains in the middle of an Orlando, FL summer), fix problems (like making a greasy restaurant smell fresh and clean), sample fragrances (by wafting custom scents for patrons to enjoy and purchase), and sell more product...from coffee to clothes and speakers to shoes.

We draw people in. We make them want to stay awhile. We make them want to come back.

We can develop any fragrance or combination of fragrances, and we can put it to work for you. Isn't it time you considered what the power of scent can do for your business?

Scent Facts


Scent is the closest sense linked to memory.

People recall smells with 64 % accuracy after a year. (Compare that to the visual recall of photos, which sinks to about 50 % after about 3 months.)

Our sense of smell is so powerful that when you smell the scent of a skunk, you are only smelling 0.000,000,000,000,71 of an ounce of scent.

No two people smell the same odor the same way. (A rose may smell sweeter to someone else.)

The average person is able to recognize over 10,000 scents.

Our sense of smell is responsible for 80% of what we taste.

After sight, smell is the most important of our five senses.

Tests show a 40% improvement in our mood when exposed to a pleasant fragrance.

Your nose can smell directionally. (Which way? That way!)

Everyone has their own unique odor identity or smell "fingerprint."

A woman's sense of smell is keener than a man's.

Our sense of smell is at work even when we are sleeping.

Due to a full sensory branding marketing strategy including ScentAir MENA coffee scents, coffee sales are up 55% at one major Convenience Store franchise in North Carolina.